When it comes to adding some drama to visual splendour, Aston Martin knows how. After all, hasn’t it been part and parcel of numerous 007 tales of adventure and ardour? In a way only few automotive brands can, an Aston Martin can generate tonnes of visual torque even without moving a wheel. However, in this film, there are many wheels moving fast, and scorching the ground.
It is a film created to mark the wheel of change at what was Ministry of Defence property once and what will now be Aston Martin’s second manufacturing facility in Britain – St. Athan in South Wales. The anvil of fire where the Aston Martin SUV will take shape was first breached by the brand’s own Vulcan, before 27 more very special Aston Martins worth 65 million pound sterling (close to AED 307 million) joined in a celebration of its heritage of 104 years.
Those empty hangars will never again feel this vast and uninterrupted. Aston Martin Racing’s World Endurance Championship (WEC) drivers, Darren Turner and Nicki Thiim, along with Aston Martin Chief Engineer Matt Becker make it a stunning stillness to remember, in a way that will move you, just as it did Aston Martins from the A3 to the DBR1, the One-77, numerous Vantages, Rapide S and of course the Aston Martin Vulcan.
It’s a nice theme, incredible and artful at once, and immensely watchable if only for the glimpses of glorious detail of legendary Aston Martins. The film winds up with a cameo by the ‘boss’ – Aston Martin President and CEO, Andy Palmer. Enjoy the show.