If consumers in the UAE are spoilt for choices, nowhere else is it more evident than in its dynamic automotive market. An unprecedented number of new arrivals are populating the market, many of them Chinese cars seeking their fortune in the new world order of trade and technology. As with …
Castrol rolls out new visual and sonic branding
Dubai, 10 October 2023 – Castrol, a global leader in lubricants, and part of the bp group, has unveiled its refreshed global brand identity in the Middle East. The brand refresh, which happened in March this year in many global markets, is aimed at better aligning the brand with its …
From the NEWSVROOM Mid October
News and happenings that drive the automotive world, especially in the UAE and the GCC… This edition tells you how International off-roading day was celebrated, reassuring introduction of an EV training centre in Dubai and what Porsche terms the Middle East’s largest car show… Let’s go vroom! Icons of Porsche …
Nissan drives awareness and tech to eliminate counterfeit
Nissan Middle East has been a leading driver of the initiative to reduce the presence of counterfeit spare parts in the region. We take a look at the efforts undertaken to tackle the issue in this exclusive interview with Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing …
Maserati Grecale review: The Everyday Exceptional
If Grecale sounds Greek to you, you are right, and if the new SUV from Maserati is designed to blow you away, Grecale is indeed a matching name. Before it was the name of Modena’s new SUV, Grecale was a Mediterranean wind rising from somewhere to the south of Malta. …
Mahindra Scorpio Pik Up: A thoughtful partner
Mahindra & Mahindra, or simply Mahindra as their gritty Jeep-like grille familiarises, has several claims to international fame – the recent and most impressive is perhaps the ownership of Automobili Pininfarina. The manufacturer of wheeled products from motorcycles to tractors had an output of over 14 million vehicles in 2022 …
Legendary Toyota Crown is back
Al-Futtaim Toyota yesterday launched the all-new Toyota Crown in the UAE, exuding an aura of luxury and equipped with hybrid turbo powertrains and the latest Toyota Safety Sense. In the early years of this millennia, you could still see a couple of those glorious Toyota Cressidas and Crowns plying the …
Just launched: Jeep Wagoneer / Hyundai Palisade / GAC Empow / Hongqi Ousado
Hongqi drives UAE presence with distributor ALTAWKILAT Chinese luxury brand that has been turning eyes on UAE roads for some time now has taken steps to consolidate their presence and aim for greater growth, in partnership with ALTAWKILAT, the distributor who drove the brand’s success in Saudi Arabia. Hongqi have …
From the NewsVroom: New Nissan GT-R, Audi Activesphere, BMW M3 CS
New Nissan GT-R unveiled in Japan Just three weeks into the new year, Nissan unveiled the new Japan-market GT-R, including two special editions- the Nissan GT-R Premium edition T-spec, and Nissan GT-R NISMO Special edition. The 2024 models are expected to be on sale in spring and will be joined …
Electric Corvette sparked on 70th anniversary
Exactly 70 years since the Corvette debuted at Motorama in New York City, Chevrolet is bringing us the 2024 E-Ray – the first-ever electrified Corvette with all-wheel-drive and a powerful 6.2L LT2 Small Block V-8. Electric Velocity The new Corvette E-Ray adds an advanced electrified propulsion system to the V8 …
