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Top automotive brands in Interbrand 100: DriveME exclusive

The annual ranking of top global brands is out, as put together by Interbrand. 14 in the list are automotive brands and little has changed from the last year’s list, but a new marque has made it into the list and some of them have been rapidly reducing gaps with …

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Post-vacation. Or vacation posts.

For those who have bothered to wonder about a month-long silence on these pages– after all, wheels have been turning as fast and feverishly as ever in the motoring world… So, what took my tiny blip off the radar for the longest time in the brief history of drivemeonline.com? If …

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DriveME decodes the secret of nomenclature in premium cars

So, the sedans of Infiniti will now be called Q and the SUVs will bear the tag QX. Simple enough for those who aren’t the brightest in taxonomy and still believe that Homo sapiens is a gay rights group in Europe. But, are things as simple as they seem or …

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Choosing the best car deal this season

It has become almost a tradition for buyers to expect the best deals on cars during Ramadan. Hence automakers and dealers are also bound to put their best foot forward in terms of designing competitive price and value packages. But is there something called the best deal? The month of …

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Flagship sedans: Closer rivalry than what numbers show

The Flagship Fridays begin on Drivemeonline.com a week and a day late… on sa Saturday! But it will extend without break covering all the flagship luxury sedans you can afford without OD-ing. The Mercedes S-class has launched worldwide but is yet to hit the Middle East markets. The BMW 7-series …

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The answer is in the Q: Decoding Infiniti’s new naming strategy

Infiniti has been changing things like it is a revolution. From naming Sebastian Vettel as ‘Director of Performance’ to adding and replacing team and talent across its hierarchy, to opening its first ever showroom in Hong Kong, where the brand is headquartered, Infiniti has been on the go for over …

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Two years and Two hundred stories later

Another year. And still running full steam ahead, to use an old phrase. The featured cars have only got better in badge value, the number of first drives have gone up, and the camera crew, designers and SEO gurus haven’t yet turned their back to us – or have asked …

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DriveME desk: Making it worth the wait…

Who put the Road Test notes in the refrigerator? Why does the Voice Recorder go mute when connected via Blue Tooth? Why isn’t there an automatic signal reader that translates thoughts into flawlessly crafted reviews? Why do you click 246 images when all you need is a dozen? Why do …

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LED lights can save fuel and Audi gets certified

The European Commission is now certifying the LED headlights technology for their energy efficiency and Audi is the first to bag a certification. If you thought headlights merely lit up the way, here is a revelation. Conventional halogen units consume over 135 watts of power in their low-beam headlight mode …

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Marvelous March for car buffs

Dubai International Boat Show Highlights: An exclusive selection of luxury supercars is what we will be most interested in but 33 world premieres and regional launches as well as 430 of the finest leisure boats from 49 countries will be a feast to the eyes as well. How does it …

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