On October 2nd, the residents of Jumeirah Beach Residences (JBR) became the first to set eyes on a unique apparition from the Range Rover legacy. Not a ghost from its rich past but the shape of its smart future. A life-size outdoor installation in the form of the the new Range Rover Evoque treated their eager eyes to the shape of a thing to come later this year at Al Tayer Motors and Premier Motors showrooms.
The wireframe, made from steel wire and painted in luminous neon blue, was created by Land Rover as an artistic representation of the Range Rover Evoque, a uniquely designed compact SUV which will captivate stylish youth on urban roads.
Range Rover Evoque
The Range Rover Evoque is the smallest, lightest and most fuel efficient Range Rover ever. Driven by an Si4 Automatic (4WD) 2.0 Litre Engine (240HP) with six-speed transmission, the Evoque will be a combination of dynamic handling and refined engineering, and also the most sustainable Range Rover ever.As Robin Colgan, Managing Director, Jaguar Land Rover MENAP observed “The Range Rover Evoque… …combines Range Rover’s premium luxury and formidable all-terrain performance with dynamic and sporty handling.”
Wiring the world with Evoque
Before being set up in Dubai and Abu Dhabi, the wireframes have been spotted in cities across the world, from New York’s Grand Central Station to Sao Paolo Fashion Week and Paris’s Pompidou Centre. Range Rover has also recently announced its partnership with Emirati Film Director and Producer, Ali F. Mostafa, who will become a ‘City Shaper’ or brand ambassador for the launch of the Range Rover Evoque in the MENA region.
The Evoque Wireframe is brought to the United Arab Emirates by Al Tayer Motors, UAE’s exclusive official Land Rover importer, and Land Rover. With these impressive wireframes, the Evoque is sure to turn heads even before it arrives in the UAE!
Where and when can you view the wireframes?
Till October 7: Ritz roundabout, JBR
October 16-20: Dubai International Financial Centre
October 20 – November 19: Virgin Megastores (Mall of the Emirates), Dubai and (Abu Dhabi Mall), Abu Dhabi
The wireframe in Virgin Megastore in Dubai will be a vibrant red colour while the wireframe in Abu Dhabi will sport a fluorescent pink colour. In the third week of the promotion, a surprise awaits customers in Dubai.