Preparing the list of 100 best global brands is a formality that Interbrand does every year, based on the overall brand worth in US Dollars. I would have expected more, but only 12 automobile brands have made this list.
For the car brands, the list practically begins at No. 10 with Toyota claiming the top spot. The car industry does a hat trick by securing the 11th and 12th spots as well, that being Mercedes Benz and BMW respectively. Interestingly, it’s a photo finish among these three, with the leading two worth a few points above 30 billion USD and the trailing German just a shade below the figure. However, BMW increased its worth over last year by 18% while Merc managed only 10% with Toyota climbing just 9%.
Talking about growth, while every brand has improved their worth, an unfortunate giant is the only one to have taken a step back. Honda registered a negative growth of 11%, shaken by the quake and the Civic mostly. However, at 17.3 billion USD, it’s too worthy a brand to shake off from the top 100 list. Well, Kia has perhaps had its best year so far and it shouldn’t come as a surprise that it is this year’s wild card entry into the prestigious list.
Read the DriveME review of 2012 Ford Fiesta
So what about our favourite hot wheels? The Lambos, the Fezzas and even the Bentleys… Well, in a value indicator where volume plays a big role in determining total worth, only our Red biggie had enough horsepower to gatecrash the list, finishing with a hairline to spare at No. 99!
Just for the records, guess which brand is at the top of the 100 best global brands list? Well, Coca Cola has retained its fizz yet again with an unbeatable worth of 77.84 billion USD while close at its heels with a net worth of USD 76.57 billion is the brand of the beautiful future – Apple. Registering an unmatched 129% growth over last year, I won’t be surprised to see it on to see the iPhone maker at the top in the next Interbrand list – iBet!
Read the DriveME review of 2012 BMW 3 series
Read the DriveME review of 2012 Mercedes C class
Hope you enjoyed playing the auto brands snakes and ladders game. For those interested in the full list of top 100 global brands, get it here.