Dongfeng Motor Corporation is one of China’s ‘Big Four’ automakers and an innovation leader has made an entrance into the rapidly expanding UAE market to be among the notable Chinese brands available in the region. This also marks the official launch of M.A.H.Y. Khoory’s Automotive Division, as the sole distributor of Dong Feng in the UAE – after being a prominent automotive presence in the 1960s until the late 80s representing GMC and other brands.
Established in 1969, Dongfeng Motor Corporation has a presence in over 100 countries and strategic partnerships with global automakers. The brand looks forward to making an impact with its cutting-edge technologies, robust manufacturing capabilities, and latest automotive innovations. Dongfeng has risen in significance, having sold 2.42 million vehicles globally in 2023. M.A.H.Y. Khoory is set to market four Dongfeng models: SHINE, SHINE MAX, AX7, and MAGE. The first two are designed as technologically superior sedans for exceptional comfort, while the AX7 and MAGE are SUVs that deliver versatility and rugged capabilities. It is a god start that will help M.A.H.Y. Khoory to cater to the varied needs of its customers.
“We are excited to re-enter the automotive market through this strategic partnership. By combining Dongfeng’s extensive expertise with our deep market knowledge, we are set to transform the automotive experience in the UAE. Our collaboration ensures a diverse portfolio of vehicles that meets the demands of our customers,” said Saj Jabbar, General Manager, Automotive Division – M.A.H.Y. Khoory.
