Dubai, November 01, 2011: Having launched several new models in the first half of 2011, Audi will present an all new line up during the 2011 Dubai International Motor Show and the limelight is expected to fall on the new quattro concept. Jeff Mannering, Managing Director Audi Middle East, commented, “Audi has lots to present this year! Visitors of the Dubai Motor Show will have the chance to get up close and personal with our latest models including the Audi A1, A6, A7, A8 L W12 and the R8 GT. We will also show the Audi quattro concept and a new model, but we will keep it a secret for now.”
Thirty years after the original Audi quattro rewrote the rules of motor sports and everyday commuting, Audi moves its most iconic model into the fast lane with this futuristic interpretation. The new quattro concept is a thoroughbred Audi with a 408 hp, five-cylinder turbocharged engine, lightweight body and – of course – the latest generation of quattro permanent all-wheel drive. The new Audi quattro lays its foundation on the powerful Audi RS 5, one of the brand’s sportiest production vehicles ever.
The very first glimpse of the new Col de Turini White show car sends you racing down memory lane for a tryst with the 1984 Sport quattro, a 306 hp evolutionary stage of the Audi quattro Coupé with a shortened wheelbase. Because, unlike the four-seat coupe it is based on, the new concept is a two-seater like its predecessor from 1984, and has a shorter wheelbase and a lower roofline too.
Flaunting plenty of brawn all over its compact body, the appearance of the Audi quattro concept is making no secret of the power within. While doing the lineage of the elegant Audi A5 and RS 5 Coupés proud, the show car seems to be far more aggressive and extroverted. By the look of it, the Audi quattro concept car is one thing to look out for at the Dubai International Motor Show.
Besides furthering the quattro, between 2011 and 2015 the brand with the four rings plans to invest around €11 billion, mainly in new products, in order to sustain the company’s technological lead embodied in its slogan “Vorsprung durch Technik” (“Advancement through Technology”).