Market research should be banned – especially when it drives all other types of research. ‘Softer, Sharper, Smoother’ seems to be the mandate for the Q50 from the marketing gurus at the Infiniti HQ. Where, from a brainstorming room lit up with bright ideas, someone threw the old blueprints of …
DriveME NewsTrack Mid March 2015
Abu Dhabi Desert Challenge flags off on 27th March Nissan Middle East and the Automobile and Touring Club of the UAE have announced a new 3 year partnership agreement to support the Abu Dhabi Desert Challenge. Samir Cherfan, Managing Director, Nissan Middle East and Mohammed Ben Sulayem, President of the …
Volkswagen Jetta Review 2014: Uneventful allure
Volkswagen could be makers of people’s cars, but there are at least some that count VW in the luxury segment. You can’t refuse them the share of luxury they afford the brand – after all, an Audi is a Volkswagen at some stage; why even the Bugatti Veyron is one. …
Geneva Spotlight: Nissan Sway and Kia Sportspace
The Kia SPORTSPACE concept made its world premiere at the Geneva Motor Show, alongside the new Kia cee’d GT Line for Europe and the enhanced Kia Picanto, Kia’s A-segment bestseller. The cee’d GT Line also marks the first application of Kia’s all-new downsized powertrain technology – an all-new 1.0-liter T-GDI …
Geneva spotlight: Audi prologue Avant
Four months ago, Audi presented the Audi prologue concept car at the Los Angeles Motorshow, and now a variant is on display at the Geneva Motor Show. Audi is confident that The Audi prologue Avant combines dynamics, form and function in a perfect synthesis. The design At a glance, the Audi prologue Avant can be …
Geneva Spotlight: Two cars nod to one classic McLaren GTR
Today, McLaren stand will be busy fielding the eyeballs that will play ping-pong between two stunning models. The McLaren P1™ GTR and the McLaren 675LT. McLAREN P1™ GTR LIMITED The P1 GTR could be among the most gigantic figures on paper among the supercars of interest, with a whole 1000 …
Geneva Spotlight: Ferrari 488 GTB increases downforce lowering drag
Eight roaring cylinders is a history repeated in the Ferrari quarters over the last forty years. The first ever mid-rear-engined V8 model was the 308 GTB. Tomorrow, the legacy will be celebrated in the Ferrari 488 GTB as the curtains are raised on the Geneva show. The car is intended …
Geneva spotlight: the most intense Aston Martin ever
Only 100 enthusiasts will own it, and they get to be trained by a Le Mans winning expert. Aston Martin prepares its new 7.0 litre V12 supercar ready for the Geneva reveal, where the Vulcan expects to steal the thunder. One should always leave space for deeper sighs and breathless …
Geneva spotlight: Aston Martin Vantage GT3 special edition
In its ‘standard’ form, the Aston Martin V12 Vantage S was nothing short of automatic bliss for the manual purist. And now, the marque has announced just 100 examples of a starker version inspired by the track – the Vantage GT3 special edition. The car is lighter by 100kg than …
2015 Hyundai Genesis Review: Evolution
When you buy into a Genesis, what matters is what you are let to have. Beyond the mist of brand halos, that is what counts. In its rise to being the ‘viable alternative’, originality is not something Hyundai has cared for; oneupmanship and value are. And with the 2015 Genesis, …
