Joining hands with Formula 1™ welcomes a brand to an overall development arena – not only mere marketing advantages. Research and development of new technology and new products are key to this. In that sense, Infiniti has made good use of the 10 years it spent as a sponsor of …
Huracan STO rumbles into the UAE
‘Based on a true story’. That is what the invitation card said about the model that was about to be unveiled. The true story referred to was the incredible and legendary victories of Lamborghini at Daytona for three consecutive years from 2018 to 2020. The lessons scraped off the track …
Bugatti Chiron Pur Sport: Agility vs Speed
What is more desirable in a sports car? How fast does it move or how does it move when fast? Bugatti Chiron Pur Sports tells us, it’s the latter. First glimpse: Drinking all the lights dancing on it, the new Bugatti Chiron assumed centre stage, never left to feel lonely …
Service and Repair: Al Masaood opens Auto Central Dubai
Newly opened branch of Auto Central in Al Rashidiya is the first outside of Abu Dhabi and first of three in the Northern Emirates that is planned within a year. State-of-the-art equipment, fully certified automotive experts and reasonable pricing are the advantages being highlighted. Encouraged by the positive response received …
Does Bugatti have a secret lucky number?
So, I stumbled upon this secret number game happening between the bumpers of Bugatti and dared to ask a Bugatti official about it. What followed was a mix of relief and disappointment! There is an undeniable advantage of having Maths as your favourite subject in school. The fascination for numbers …
Ferrari Abu Dhabi Showroom Preview Reveals Surprise Spider
Ferrari now has a brand new, plush, cosy showroom in the UAE capital. Last week, Premier Motors, the official Ferrari dealer in the Emirate of Abu Dhabi, hosted a special preview which also featured a surprise glimpse of the new SF90 Spider, globally revealed just a month ago. The first …
Aston Martin celebrates Concorde with DBS Superleggera edition
For those desirous of owning an epic piece of British transportation history, this is its triple pinnacle. A commemoration of Concorde in a flagship Aston Martin celebrating the centenary of their national carrier. Acquisitions don’t get much better than this but as to be expected, it is limited to just …
Cadillac Escalade Review 2021: Bigger Daddy
When flagship cars from iconic automotive brands enter a new generation, it’s usually a stellar event – not only because they present their new, improved selves, but also because they recast the benchmark for rivals and the entire segment. This game of oneupmanship is what is pushing the automotive market …
MG 5 2020 review: A FRESH VIEW
MG is setting standards again with the MG 5, this time for compact sedans. It looks as though the brand asked around what people wanted and simply went about ticking boxes before throwing in a couple of big surprises, too. With a few pinches of magic dust (read awesome features) …