- Dedicated Pre-owned Showroom located on Airport Road in Dubai, next to existing Bentley Showroom
- All models approved and certified to Bentley’s exacting standards
- Bentley Financial Services now available for all Pre-Owned customers
One in four luxury cars delivered across the world is a Bentley, says the Press Information Sheet, and the Middle East seems to be accounting for approximately one out of eight Bentleys sold. Now, chances are, more will be added to that figure. Because, the Bentley customer base could just widen a little more with the Middle East’s first dedicated showroom for Bentley Pre-owned open in Dubai.
2013 was Bentley’s best ever year with record sales across the world. The company is moving in the right direction by bringing back its interest in the track events once again and also focusing on its sporty more ‘approachable’ GT family of luxury sedans. All these portend a greater interest in Bentleys and better results for the legendary brand in the coming years.
While the Bentley Pre-owned Programme is established globally, it was only in September 2013 that the concept was officially launched in the UAE. In the following nine months, there has been an impressive 35% increase in pre-owned sales that justifies the decision of Bentley Emirates to have a dedicated showroom. In fact, the Pre-owned sales in the UAE was second only to the longstanding programme in the UK last year, highlighting the opportunity available in this market.
George Duncan, Director, Bentley Emirates, said: “We have the world’s largest Bentley Service centre and when a customer buys a pre-owned Bentley from us, they can expect the very same certified and exacting standards and service as one would expect when purchasing a brand new Bentley. Any car delivered from our showroom under the Pre-Owned programme will have a minimum one year warranty.”
