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BMW overtakes Mercedes as VW falters in Interbrand Rankings

Usually, the Interbrand rankings are quite predictable and there are no earthshattering changes in the top automotive brands featured in the 100 top global brands. This time it is different. In fact, there are some interesting changes, though not altogether unpredictable. The three headline-worthy news are: Mercedes has been pushed …

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DriveME NewsTrack early October 2015

Two IREDI Infiniti Centres open in Abu Dhabi The Landmark tower is now a landmark for car buyers too. One of the tallest buildings on the Corniche of Abu Dhabi is now home to a new IREDI Infiniti Centre, one of the two that were opened last week. Besides this …

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Porsche track and tech make Mission E possible!

Bucking to 100 kmph in 3.5 seconds, the Mission E is quick to drive and quick to recharge 80 per cent of its electrical energy. 15 minutes is what we are talking. Frankfurt got to see the first Porsche that is an all-electric four-seat sports car. Cues abound from the …

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Nissan sells more Patrol than Sunny

If you have been seeing one too many Nissan Patrols on the roads, you aren’t seeing things, confirmed Nissan Middle East’s Managing Director Samir Cherfan. Nissan set the right At.mosphere on the 123rd floor of the Burj Khalifa and they seemed to have every reason to feel on top of …

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DriveME NewsTrack Mid March 2015

World Cup challenge moves from snow to sand for Vladimir The operative climates of the FIA World Cup for Cross Country Rallies vary dramatically during the season, as Russian driver Vladimir Vasilyev will tell you. On his way to defending his title in the Abu Dhabi Desert Challenge POWERED by …

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DriveME NewsTrack Mid March 2015

Abu Dhabi Desert Challenge flags off on 27th March Nissan Middle East and the Automobile and Touring Club of the UAE have announced a new 3 year partnership agreement to support the Abu Dhabi Desert Challenge. Samir Cherfan, Managing Director, Nissan Middle East and Mohammed Ben Sulayem, President of the …

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DriveME NewsTrack end January: Energy saving cars and a new blind spot gadget

Volkswagen XL1 reaches first owner in Middle East It was only a few months ago that the Volswagen XL1 undertook the challenge of crossing seven Emirates on one litre of petrol. No wonder Volkswagen claims for it the title of the world’s most efficient and technologically advanced car. A couple …

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Toyota ‘Mirai’ makes hydrogen cell cars an early reality

There are two areas in which plenty of energy – pun intended – is right now being focused in automotive technology. One is the autonomous driving concepts pursued by Volkswagen and Google and somewhere along those lines, the piloted driving experiments by Audi that recently did a 900 km demonstration …

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Audi A7 concept achieves 900 km piloted drive

The 900 kilometre stretch between Silicon Valley, California and Las Vegas, Nevada was the metaphoric distance between the church door and the altar to Audi last week. It held the promise of the future of piloted driving for the German automaker, and perhaps the automotive world. Jack is a natural …

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DriveME 2014 Yearend NewsTrack

Booking starts for 45th anniversary Nissan GT-R You have to be lucky and quick to lay your hands on the 45th anniversary edition of the Godzilla of supercars. Nissan Motor Co. starts taking booking for the 45 limited edition cars, scheduled to be launched alongside the base 2015 model GT-R …

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