Features Comments (0) |

The answer is in the Q: Decoding Infiniti’s new naming strategy

Infiniti has been changing things like it is a revolution. From naming Sebastian Vettel as ‘Director of Performance’ to adding and replacing team and talent across its hierarchy, to opening its first ever showroom in Hong Kong, where the brand is headquartered, Infiniti has been on the go for over …

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Motor Sports Comments (0) |

Real racers; no slouches on the couch

Last week, Nissan announced the first champion of GT Academy Middle East. What started as a virtual race on a Playstation screen had transformed lives on the Silverstone racing grounds. Think twice before you call them couch potatoes. They might get glued to their seat with eyes stuck on the …

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Blog Comments (0) |

Two years and Two hundred stories later

Another year. And still running full steam ahead, to use an old phrase. The featured cars have only got better in badge value, the number of first drives have gone up, and the camera crew, designers and SEO gurus haven’t yet turned their back to us – or have asked …

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All-New Range Rover Sport captivates UAE

The fastest, most agile, most responsive Range Rover ever covered the time between the New York launch and Dubai reveal in a record 10 weeks! Good things happen in threes too. The Range Rover portfolio is now complete with the launch of the all-new Range Rover Sport, standing equidistant from …

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New Peugeot 301: More space for Peugeot to grow

301 launched with class-leading space and competitive features with prices starting from less than AED 50,000 When I attended the launch of the Volkswagen Polo or the Nissan Sentra, I should have guessed the road being chartered by carmakers – overlapping segments yet unified in their offerings, namely more space. …

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Jaguar F-TYPE launched in Dubai

Al Tayer Motors brings Jaguar’s all Aluminium,  two-seater convertible to Dubai. I have only seen pictures of the E-Type, the legendary Jaguar Sports Car that, according to legend and hearsay, Enzo Ferrari described as the most beautiful car to be ever made. All that happened long before me. So, when …

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ROLLS-ROYCE WRAITH DEBUTS IN DUBAI

The most powerful Rolls-Royce in history is dubbed the Gentleman’s GT Benchmark is a term that is synonymous with the Rolls-Royce. Just as perfection, distinction and discreetness are. Yet again, Rolls-Royce lived up to its definition of the elite by leaving a bunch of privileged media men, dazed in its …

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News Track Comments (0) |

DriveME NewsTrack Mid May

EXPERIENCE AMG AT YAS MARINA Yas Racing School adds five new AMG driving experiences this week. The safest place on-road is on-track. And this is your chance to experience the powerful AMG, the performance counterpart of Mercedes Benz. For the first time, the badge that has left you in awe …

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Blog Comments (0) |

DriveME desk: Making it worth the wait…

Who put the Road Test notes in the refrigerator? Why does the Voice Recorder go mute when connected via Blue Tooth? Why isn’t there an automatic signal reader that translates thoughts into flawlessly crafted reviews? Why do you click 246 images when all you need is a dozen? Why do …

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UAE Car Launch Comments (0) |

Volvo V40 hits GCC markets with unmatched safety

Last Wednesday, if a Golf lover – the game and not the car mind you – enjoying a lovely game at the Emirates Golf Club would have taken an unusually long swing, he would have hit a nice looking Volvo V40 displayed in front of the Royal Majlis. Anyway, the …

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