Trading Enterprises opens flagship Lotus Cars Showroom in Dubai Festival City and reveals the high-octane Evora and Evora S for seekers of pure thrill. At AED 337,400, we are talking a segment where money isn’t measured when it comes to must-haves. The car that replaced Lamborghini Gallardos in the Italian …
Lamborghini worth 16.5 million launched on Aircraft Carrier
There will only be 9 of these monsters like the one launched in Abu Dhabi on Sunday. Built of carbon fibre, the 12-cylinder Veneno spits 750 horsepower of extreme venom, and does 0-100km/h in 2.9 seconds! When was the last time you heard of a car “launch”, it meant something …
SRT Viper GTS launched in the UAE
Last Wednesday, seated in the ballroom of Hotel Conrad on Sheikh Zayed Road, I watched a dream slither back on to the tarmac of race-hungry minds. At the end of an almost psychedelic dance of serpentine patterns and glimmering hints of light revealing its sinuous frame, the Viper stood naked …
Lincoln launches All-New MKZ at GITEX
Revealed at a special event hosted at the Lincoln stand at GITEX Technology Week 2013, the all-new Lincoln MKZ is a significant step in Lincoln brand’s reinvention in the region. First vehicle from the dedicated Lincoln Design Studio • Push Button Shift gear selector • 15.2 square-foot retractable Panoramic Roof …
Toyota Yaris 2014 Sedan, Hello Again!
All new Toyota Yaris sedan 2014 was launched at Meydan with impressive digital wizardry that created an illusion of 3-D projections on plain, white blocks erected on varied planes. The illusion was for us in the media. For the entry-level sedan buyer the reality was that the Yaris sedan was …
All-new Nissan Tiida launched – Fans meet long-awaited bliss!
On September 18th, Nissan will create a special “Tiida Moment” with a unique launch event to be held simultaneously in multiple locations across the region. The Tiida fans who scowled when Nissan introduced the Sentra can smile again. The Sentra belonged to a completely different segment that it almost dominates …
Bentley Flying Spur launched in the Middle East
The ballroom in JW Marriott Marquis was a large one. Until the 12th of September. If you would blink twice when you hear the number of millionaires in the UAE, you would have forgotten to blink if you saw the crowd at the launch of the new Bentley Flying Spur. …
New X5 and 4 series Coupe to boost growing BMW Group performance
BMW is the largest luxury carmaker in the world currently, and where else could its mettle be tested but in the Middle Eastern market, the black hole in the galaxy of luxury motoring? The icon remains one of the top favourites of the Middle Eastern market with their best ever …
All-New Range Rover Sport captivates UAE
The fastest, most agile, most responsive Range Rover ever covered the time between the New York launch and Dubai reveal in a record 10 weeks! Good things happen in threes too. The Range Rover portfolio is now complete with the launch of the all-new Range Rover Sport, standing equidistant from …
New Peugeot 301: More space for Peugeot to grow
301 launched with class-leading space and competitive features with prices starting from less than AED 50,000 When I attended the launch of the Volkswagen Polo or the Nissan Sentra, I should have guessed the road being chartered by carmakers – overlapping segments yet unified in their offerings, namely more space. …
