Ferrari now has a brand new, plush, cosy showroom in the UAE capital. Last week, Premier Motors, the official Ferrari dealer in the Emirate of Abu Dhabi, hosted a special preview which also featured a surprise glimpse of the new SF90 Spider, globally revealed just a month ago.
The first dedicated showroom for the Prancing Horse brand incorporates its latest corporate identity guidelines and offers a warm welcome in a luxurious atmosphere and an immersive experience into the Ferrari lifestyle. Giorgio Turri, General Manager, Ferrari Middle East and Raid Abusitta, Vice-President, Ferrari at Al Tayer Motors detailed out how the new facility would help to deliver enhanced ownership experiences to the community of passionate Ferrari clients in Abu Dhabi. Similar to the Ferrari showroom in Dubai, the space has been imagined as a ‘Ferrari Clubhouse’, where owners can gather to share their love of the brand and connect with the knowledgeable team on the floor.
The showroom now spans nearly 2,000 square metres, over two levels. The ground floor features displays the entire Ferrari range, alongside a luxurious lounge with a private coffee bar. The Configurator Room is equipped with state-of the art technology and a selection of leather, exterior paint and other options and materials.
Ferrari Approved, the pre-owned certification programme, is also on offer. It prepares Ferrari models for new owners through190 checks and a two-year warranty. The Premier Motors Ferrari showroom is open from 8.00 am to 8.00 pm from Saturday to Thursday.
SF90 Spider
The UAE unveiling of the SF90 Spider – Maranello’s latest marvel and the Spider version of the SF90 Stradale – was the first outing of the car beyond Europe. Digitally unveiled globally, just over a month ago, made the Abu Dhabi showroom preview extra special. Besides being the first production plug-in hybrid spider from Ferrari, the 1000 hp SF90 Spider sets new benchmarks for performance, innovation and the thrill of driving, for the world of sports cars.
The new Spider brings the joy of open-top driving to fastidious owners with Ferrari’s signature Retractable Hard Top architecture which first debuted on a mid-rear engined berlinetta in 2011. The SF90 is open for booking with a starting price of AED 2,068,000/- prior to customisation.
Want to brush up on the SF90, the first PHEV from Ferrari? Click here.
