Formula1 legend and 3 times Formula1 world champion, Niki Lauda has endorsed the cause of road safety in the UAE. He was speaking in support of the recently launched web initiative RoadSafetyUAE.com
Niki Lauda states: “Safety is a key concern on all roads and my life experience shows, how rapidly lives can change through an accident – literally in a split second! Safety must be the clear number 1 priority when we are driving on UAE’s roads. Every responsible driver must eliminate potential risks to himself and to other traffic participants. My message is clear: roads are no racing grounds! If somebody has the urge to race and to speed, they must use proper race tracks, like the ones in Dubai and Abu Dhabi.”
Thomas Edelmann, founder of RoadSafetyUAE comments: “To improve UAE’s driving culture, the support of our leaders plays a vital role. We are very grateful for Niki Lauda’s support and we invite more leaders and celebrities to support our platform. Leaders have the power to lead by example and to encourage their followership to change their behavior to the positive.”
Even as the UAE envisions ‘Zero Road Fatalities by 2020’, speeding was the number 2 killer on UAE’s roads in the first quarter of 2014, according to data released by the Ministry of Interior. RoadSafetyUAE.com urges UAE traffic participants to commit to “No to speeding” and 3 other safe behaviors in their 2014 pledge ‘Make UAE Roads Safer!’. If you wish, you can sign the pledge on http://www.roadsafetyuae.com/pledge-make-uae-roads-safer/
