- New 508 reflects theme of quality, purity and efficiency with stylish exterior and high quality interiors
- Visitors at the Motor Show get a chance to race Peugeot RCZ and win exciting prizes
Dubai, Nov 12, 2011: Swaidan Trading Co. LLC, the authorised distributor for Peugeot Cars and light commercial vehicles in Dubai & the Northern Emirates, unveiled the new Peugeot 508, the latest addition to the Peugeot family, on the inaugural day of the Dubai International Motor Show.
Rave reviews across Europe precede the 508 launch in the Dubai Motor Show.
The French car maker’s new expression in the grand touring cars segment, 508 was first showcased at the 2010 Paris Motor Show, has received excellent reviews across Europe, Australia and Malaysia, before being unveiled for the first time to Middle Eastern audiences in Dubai. With the 508, Peugeot reaffirms its presence and its ambitions in one of its traditional strong suits, the grand touring car segment. The streamlined, prestigious and dynamic appearance of the Peugeot 508 offers top quality interior comfort coupled with unique driveability.
Key features include: hands-free access and starting, 4-zone air conditioning, electric parking brakes, colour head up display, Xenon headlamps, day running lights, 156bhp Turbo engine & 6 speed Tip-Tronic transmission.
“The Middle East automobile market has always been a discerning one, and customers in this region not only display a high degree of knowledge about automobile technologies, but also appreciate quality and luxury,” said Mr. Jamal Sahl, Regional General Manager, Peugeot Middle East. “…the Peugeot 508 combines strong design elements with new generation technologies and offers high-speed journeys in comfort and style.”
Themed on the concepts of quality, purity and efficiency, the Peugeot 508 has been designed to optimise the performance of its engines, enhance environmental efficiency, reduce weight and improve aerodynamics.
“Customers today expect greater value for money, leading to greater demand for family style cars,” said Jeremy Weatherill, Automotive Divisional Manager, Swaidan Trading Co. LLC “The Peugeot 508 meets all their demands and offers a stylish high performing car at affordable prices.”
The feature-packed 508 will be available in showrooms in the UAE towards the end of January 2012. Swaidan Trading Co. LLC also has a special offer of one year free insurance for customers interested to book the 508 before the end of November this year. Visitors to the Peugeot stand can also win exciting prices, daily hampers & iPad when they play an augmented reality game on Peugeot RCZ, the elegant and dynamic compact sports coupé, on the racing track at the stand.
