Infiniti new naming strategy
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July 12, 2013 | Features Comments (0) |

The answer is in the Q: Decoding Infiniti’s new naming strategy

Infiniti has been changing things like it is a revolution. From naming Sebastian Vettel as ‘Director of Performance’ to adding and replacing team and talent across its hierarchy, to opening its first ever showroom in Hong Kong, where the brand is headquartered, Infiniti has been on the go for over …

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