Revealed at a special event hosted at the Lincoln stand at GITEX Technology Week 2013, the all-new Lincoln MKZ is a significant step in Lincoln brand’s reinvention in the region. First vehicle from the dedicated Lincoln Design Studio • Push Button Shift gear selector • 15.2 square-foot retractable Panoramic Roof …
Toyota Yaris 2014 Sedan, Hello Again!
All new Toyota Yaris sedan 2014 was launched at Meydan with impressive digital wizardry that created an illusion of 3-D projections on plain, white blocks erected on varied planes. The illusion was for us in the media. For the entry-level sedan buyer the reality was that the Yaris sedan was …
All-new Nissan Tiida launched – Fans meet long-awaited bliss!
On September 18th, Nissan will create a special “Tiida Moment” with a unique launch event to be held simultaneously in multiple locations across the region. The Tiida fans who scowled when Nissan introduced the Sentra can smile again. The Sentra belonged to a completely different segment that it almost dominates …
Bentley Flying Spur launched in the Middle East
The ballroom in JW Marriott Marquis was a large one. Until the 12th of September. If you would blink twice when you hear the number of millionaires in the UAE, you would have forgotten to blink if you saw the crowd at the launch of the new Bentley Flying Spur. …
New X5 and 4 series Coupe to boost growing BMW Group performance
BMW is the largest luxury carmaker in the world currently, and where else could its mettle be tested but in the Middle Eastern market, the black hole in the galaxy of luxury motoring? The icon remains one of the top favourites of the Middle Eastern market with their best ever …
All-New Range Rover Sport captivates UAE
The fastest, most agile, most responsive Range Rover ever covered the time between the New York launch and Dubai reveal in a record 10 weeks! Good things happen in threes too. The Range Rover portfolio is now complete with the launch of the all-new Range Rover Sport, standing equidistant from …
New Peugeot 301: More space for Peugeot to grow
301 launched with class-leading space and competitive features with prices starting from less than AED 50,000 When I attended the launch of the Volkswagen Polo or the Nissan Sentra, I should have guessed the road being chartered by carmakers – overlapping segments yet unified in their offerings, namely more space. …
Jaguar F-TYPE launched in Dubai
Al Tayer Motors brings Jaguar’s all Aluminium, two-seater convertible to Dubai. I have only seen pictures of the E-Type, the legendary Jaguar Sports Car that, according to legend and hearsay, Enzo Ferrari described as the most beautiful car to be ever made. All that happened long before me. So, when …
ROLLS-ROYCE WRAITH DEBUTS IN DUBAI
The most powerful Rolls-Royce in history is dubbed the Gentleman’s GT Benchmark is a term that is synonymous with the Rolls-Royce. Just as perfection, distinction and discreetness are. Yet again, Rolls-Royce lived up to its definition of the elite by leaving a bunch of privileged media men, dazed in its …
Volvo V40 hits GCC markets with unmatched safety
Last Wednesday, if a Golf lover – the game and not the car mind you – enjoying a lovely game at the Emirates Golf Club would have taken an unusually long swing, he would have hit a nice looking Volvo V40 displayed in front of the Royal Majlis. Anyway, the …
